Go back to the earlier blogs and realize, you, nor I, are geniuses. We are not the first entrepreneurs to think of an idea and what we have in mind is not as groundbreaking or earthshattering as we believe. On your own, you are not likely to see the franchise millions you envision pouring down on you from the sheer merit of your concept. You need to enlist the help of those that have traveled before you.
There is a famous story of an inventor who came up with the proverbial and literal better mousetrap. It was convenient, reusable, safe and effective. “Build a better mousetrap and the world will beat a path to your door,” Emerson told us. So what should follow is a story of wealth, helicopter, château’s in the south of France, yachts full of scantily clad hanger-ons and the ownership of several major sports teams. Nope, he went broke, TWICE! Why, you have to ask because it propels my dialog forward. I suggested, it was because he believed in his solitary genius and that he and he alone should benefit from his genius invention. He didn’t reach out to people who could have assured him a boat of co-eds. Instead, he went it alone, fearing that everyone was waiting to steal cheese from his trap. He failed. He failed as mightily as if he had gone to market with a hammer tied to a string instead of his great invention. You cannot and will not go it alone.
“But hey Scott, didn’t you just tell us about the Richard Craniums?” Well, I sure did. There are jerks everywhere, but you must realize that most people, if given the choice, will do the right thing. There are Richard Craniums in the world for sure, but most give off the smell of stale cheese. You will talk to them and something will tell you that there is just something not right. Listen to your gut, you are not a genius, but you are plenty smart. When you are getting sick, your body lets you know. When you have done something wrong, guilt overwhelms you. When you meet a Richard Cranium, your skin crawls even when you don’t know why. You know what you know.
You can’t let the Craniums of the world keep you from getting help that you need, whether you are aware of it or not. To be safe ask all but friends and family to sign NDA’s. Most will sign it without hesitation. Big firms often won’t, but they are not interested in getting sued over your tiny franchise or entrepreneurial idea. Your $50 million dream, is their afternoon. In some cases, you are just going to have to go forward on blind faith. Regardless of NDA’s or not, you need to reach out. You need expertise. You may be a great inventor, but you need the help of a marketer. You can be the greatest marketer on the planet, but you may stink at operations. You may be great at much of it, but don’t have the experience to propel things along quickly. Regardless of who you are, you need help and guidance. Go get it!