When I started out to franchise my concept, pills I told myself that I was going to be careful and listen to the erudite advice of the franchising wizards that had come before me. I would heed the consul of the best in the business and follow their guidance and go step by step in their footsteps. Their hard fought lesson would be my advantage to ensure nothing but great choices and unlimited success. I would be the envy of Ray Kroc and Fred DeLuca. I would have all of their best lessons at my finger tips and follow the formula to make nothing but the absolute best decisions. Then I realized that you learn as much from fools as from sages.
I don’t think these entrepreneurs got hit by a bus and lost their minds; at least I am pretty sure. They didn’t decide to make every wrong choice they possibly could, they just did. My fellows at these other franchises agree that they didn’t collectively drop 300 IQ points in between the time when they decided they had a good business idea and made the decision to franchise it; though it would be hard to convince anyone that was not the case. Some, despite all the great direction available in a very friendly industry, set themselves on a path to make every blunder you can make in starting up a franchise system. Let it be known that they all got lucky and were able to correct their missteps and build great systems. For the purposes of this article and to protect everyone involved, I will not identify names or which specific company made which screw up. Together we are now leading great franchise systems, Such as French Fry Heaven, that are benefiting franchisees from coast to coast. However, the road to this success was full of potholes and pitfalls, a majority of which were create either through ego, pride, sloth or absurdity. The result of their collective silliness is this collection of articles: