Hey, recipe I have a GENIUS idea that no one on the planet has ever thought of in the history of history!
“I would start my franchise/business if only I had the money.” This is a lame excuse! “But Scott you don’t understand, viagra sale I don’t have any money, symptoms don’t know how to get it, don’t know people with money.” America is the richest nation on earth, many times over. We have so many millionaires and billionaires that if we stacked them one on top of another we could build a bridge to Europe. And what do rich people do with money once they have it? They do one of three things; spend some of it, save some, put the rest to work so it grows. Wealthy people are always on the lookout for great ideas and places to put their money that will increase their stake. So how do you get to them? They created this thing called the internet, which is pretty cool. On it you can find Angel investment groups, private equity firms, banks, addresses of people in your niche, etc. They also have these odd little places called libraries, with these people that can help you find information. Get off your duff and start looking for people with the money and the interest in your area of expertise, then reach out to them. At French Fry Heaven we raised $2 Million dollars from people we never met before, for what is certainly the lowest tech idea ever. How? Well, follow this blog and we will tell more about the fundraising side of the house. Rest assured, the money is out there, if you want it and are willing to stop coping out behind the No Money excuse.
This brings us to the last and most consistent reason I have heard the wanna-be entrepreneurs/franchisors remain wanna-be’s. “My idea is the most genius thing that is ever been in history or it needs to be!” This phrase leaves most wanna-be’s in a catch 22. Either they get so caught up in perfecting their genius that they never actualize it or they won’t start a business until they are sure that it is pure genius that no one has ever thought of. Here is a news flash, your idea is neither novel, new or are you the first person to ever think of it. Further, it doesn’t even vaguely have to be. How many burger franchises are there that have been very successful selling a variant of an idea that has been done 100’s of times before? As many learned in Sunday school, there is nothing new under the sun. You’re idea does not require earth shattering genius; it requires action. French Fry Heaven takes a concept that is so ubiquitous that you would be hard pressed to find anywhere in the world that doesn’t serve our product. Our variation is that we make it stand alone and serve it gourmet style.
So what should you do instead of making the terrible mistake of letting any of the above ideas freeze your tongue to the cold metal pool of inertia? Once you have an idea that is pretty good, set a time when you will move forward with it. Then go about the research (coming later in this blog), fund raising (coming later), product development and branding (both coming soon) with your deadline in mind. Then when the date hits, hell or high water, move your ass forward and take a plunge. The beauty of America is that it’s the easiest country in which to succeed and get rich or fail miserably and start over. Almost nothing you will do outside of birth and an STD will last with you for life. Taking a plunge off the cliffs of entrepreneurship will likely end in a huge splash or a crashing on the rocks, but rarely death or permanent damage; rarely. Fear the fall? Good, move forward anyway!