Scott Nelowet, founder of gourmet fry chain French Fry Heaven, is taking a food truck 4,500 miles in hopes of selling franchises of his company the old-fashioned way and inspiring business owners.
“This generation [of business owners] in particular, has gotten incredibly lazy,” Nelowet said. “I mean unbelievably lazy. People would rather send an email than make a sales call.”
The 15-day tour began earlier this month in Houston, and will end in Atlanta, with stops in Dallas, Phoenix, Las Vegas, Denver, Indianapolis, and Louisville in between.
Nelowet opened the first French Fry Heaven in 2010 in Jacksonville, Fla., and the company has since grown to 6 locations, including independent stands, mall brick-and-mortar shops, and food trucks.
Nelowet expects to open 45 more stores before 2015, and hopes his presentations around the country, along with fry samplings, will entice entrepreneurs to become franchisees.