Blog 16: Pain

I sat at my desk two and a half years ago writing a plan for French Fry Heaven.  The plan was flawless; take care of our community, bring on great franchisees, serve an awesome product, build systems that were scalable to 1500 stores and reap the profits from a job well done.  Sitting in my…

Blog 12: Brand This!

Brand This! Entrepreneurs and franchisers are seeking to create a brand that people will buy.  Very rarely is an entrepreneur or franchiser also a designer, so they have to rely on the talents of others.  This is where things get tricky because there is essentially five different things going on in creating a brand virtually…