Blog 17: Surrender or Fail
Hard-core Entrepreneurship on the way to Dallas. Right now French Fry Heaven franchise is still in Houston. So here’s Hard-core Entrepreneurship lesson number three. We’re driving down the road on the way through Lagrange Texas and of course we have the bright, original idea of playing ZZ Top’s LaGrange blasting out our speakers because its a natural and original. We enter a gas station with LaGrange blasting in every direction. There is a guy filling up his tank with gas. We go in, get some stuff, we come out and the guy is standing there.
“is our music too loud for you?” We ask.
“No it’s just that we have to listen to it hundred times a day.”
So Hard-core Entrepreneurship lesson number three is, just because you think you have a totally original idea, it’s not totally original. You will have competition, you will have to keep hustling, others will follow, others have been there before, it’s up to you to lead. the French Fry Heaven franchise has taken the lead in introducing our niche. We will have competition and we won’t care, because French Fry Heaven LEADS!
Hard-core Entrepreneurship lesson 4; patience. Patience is a virtue but not something that entrepreneurs love very much. Myth: If you build a better mousetrap the world will beat a path to your door. Fact: If you build a better mousetrap the world will not beat a path to your door. The better mousetrap gives you the opportunity. A French Fry Heaven franchise is a total new concept. Marketing and sustained effort will deliver the success. When you open a new business, it’s new. It takes people time to find new things. With any new business, you must be patient and sustain your efforts. It may take a weeks, several months, a year or several years, but if you are patient, persistent, passionate, promoting and professional your mousetrap will sell and people will come.